How to write a good elevator pitch

I am back from the TechCrunch party and I'm overwhelmed by the crowd. I've met some interesting and smart people like Scott Wheeler from Directed Edge, and many others. I've also met many of my friends, but I already know that they're interesting and smart, so it was no so big surprise.

Anyway, there were seven or eight start-up elevator pitches presented, and I was quite happy to see the presenters well prepared. I hate boring presentations, and believe me, you can get people bored in less than two minutes.

I remember when my friend and I wrote a TV sitcom pitch. It is possible that our sitcom was funny, but the pitch definitely wasn't. We tried so hard to put too much on one page that we lost our main desire: fun. Or pitch failed and so did we.

It is hard to be short. Look at me, this is my forth paragraph, you've already read 158 words, and I haven't tell you anything about writing good elevator pitch yet.

Here it is: Solve my problem.

It's not easy to do, but that's the point. Don't tell me who you are, how many employees you have, don't bother me with your blabla mission. Just tell me you have a solution for my problem.

Do you need to understand your data, do you need to have a report prepared for tomorrow presentation but your IT department cannot help you? We in Good Data can. Yes, it is on-demand, software-as-a-service, collaborative, Ajax, heuristic ETL, automatic, intuitive - but these are only features. Who cares, if it solves your problem?

I believe that when you do something, it solves somebody's problem. Find that somebody, invite her to an elevator, and tell her your solution. If it really solves the problem, you can always present your company later.

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